News: LEARN - RIDE - ENJOY - REPEAT

The European Association of Motorcycle Manufacturers (ACEM) and the Fédération

Internationale de Motocyclisme (FIM) are proud to launch Learn - Ride - Enjoy - Repeat, a

European-wide campaign designed to encourage novice and experienced riders to take high-

quality voluntary motorcycle training.

Voluntary post-license training is a stepping stone toward safer riding, equipping motorcyclists
with further knowledge, skills, and experience. Through this initiative, ACEM and FIM aim to
inspire European riders to take the next step in their journey by enrolling in certified
training programmes, ensuring more riders have access to advanced tools and knowledge
to enjoy motorcycling safely and responsibly.

As motorcycling continues to serve as a key mobility and leisure tool for millions across Europe,
improving rider safety remains a top priority. Research shows that human factors play a decisive
role in motorcycle accidents, reinforcing the need for lifelong learning and continuous training.
The campaign builds on the success of the European Motorcycle Training Quality Label, an
initiative promoting high-quality post-license training courses across Europe.

QUOTES:
Antonio Perlot, ACEM Secretary General, said:
The European Motorcycle Training Quality Label is a key pillar of the motorcycle industrys safety
strategy. Voluntary training provides motorcyclists with the opportunity to further improve their
skills, enhance their traffic awareness and develop strategic riding attitudes. ACEM is confident
that this campaign will make Europes roads safer for riders, contributing significantly towards EU
safety targets and building an inclusive road safety culture, benefiting all.

Jesper Christensen, Director of the Mobility Commission at FIM, said:
Riding a motorcycle is both convenient and enjoyable, providing a feeling of freedom,
however motorcyclists must be aware of potential road risks and recognise the hazards specific
to two-wheelers. The FIM is committed to promoting high-quality voluntary training, and we fully
count on our European and national partners to amplify the campaigns reach and impact. This
campaign shows once more the importance of the collective industry and riders organisation
efforts towards safer and sustainable motorcycling.

Note for editors:
European Association of Motorcycle Manufacturers (ACEM):
ACEM represents the largest manufacturers of mopeds,
motorcycles, tricycles and quadricycles (L-category vehicles) to
promote constructive dialogue with the European Union
institutions.

Federation Internationale de Motocyclisme (FIM): Founded in 1904, FIM is the IOC-recognised
international governing body of motorcycle sport and the global
advocate for motorcycling currently representing riders from 122
countries around the world.

European Motorcycle Training Quality Label: The European
Motorcycle Training Quality Label is a voluntary certification
scheme for post-licence safety training programmes run by the
German Road Safety Council, the International Motorcycling
Federation and the European Association of Motorcycle
Manufacturers.
The main objective of the European Motorcycle Training Quality
Label is to inform motorcyclists across the EU about the best
training programmes available in their countries and to increase
the number of riders undergoing high-quality voluntary training regularly.
There are currently 36 certified programmes in 11 European countries: Austria, Belgium, Cyprus,
France, Germany, Greece, Italy, the Netherlands, Portugal, Spain and Sweden, with more
motorcycle training centres expected to join in 2024.
In 2019 the European Motorcycle Training Quality Label received the Road Safety Charter Award
in the category Voluntary commitments from the European Commission.
For more information, please visit:
https://motorcycle-training-la...
https://roadsafetystrategy.ace...